As an instrumental part of any successful business, product marketers accelerate product growth by championing the customer, communicating product value and driving distribution. These key components of the role have remained consistent, but recently, we have seen a shift in product marketers’ specific ownership and accountability, the use of data collection for insights and how the rapid development of technology has changed the relationship between marketers and customers. The
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Evolution of PMM & Product Marketing to…
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As an instrumental part of any successful business, product marketers accelerate product growth by championing the customer, communicating product value and driving distribution. These key components of the role have remained consistent, but recently, we have seen a shift in product marketers’ specific ownership and accountability, the use of data collection for insights and how the rapid development of technology has changed the relationship between marketers and customers. The