Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t. Every product marketing manager (PMM) is keen on telling the best award-winning story about their customers. You know the good and bad ones when you hear them.
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Messaging and Positioning: The Customer…
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Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t. Every product marketing manager (PMM) is keen on telling the best award-winning story about their customers. You know the good and bad ones when you hear them.