Building a successful Product Marketing Team
Every PMM leader's dream is to bring the best in each other.
When I first ventured into leadership in 2018, I didn’t know much, but took one step forward every day to be there for my team and learn from each other. And in 2021, we set out to find more answers with 6 amazing PMM leaders around the world in our To Team or not to Team PMM podcast.
Below are some of the questions that we uncovered in our podcast series:
What makes a good team structure in Product Marketing? (focus on the topic selected above)
How do you compliment the skill sets and talent across your team?
Do you think values and beliefs are key for building a high purpose product marketing team?
Share a story of how team structure was done right or an example of team structure that went wrong/sideways.
Any tips/guidance from your experience to help new product marketing leaders who are building their first team.
Now, having connected with 100s of product marketing leaders, here are some highlights and lessons learnt to navigate the spectrum of what good to great looks like and how to tread carefully with the internal politics.
Leadership is a privilege, let's not take it for granted. And we're blessed to have this opportunity in a lifetime to lead teams, make it count.
We're not born as leaders - we learn as we go and we also learn what we like or don't like - which environments we thrive, which hurt our creativity.
If something doesn’t feel right, speak up. This is the hardest one. Your team is looking up to you and your actions speak louder than your words.
Not every decision will be understood, but provide the right context at all times. This is key to support and guide the team into the future direction of the company. And that means sometimes, you might not be the one if it is not aligned with your own core values.
Each day as a PMM leader, do what is best for your team members and guide them on their career path. It is important to have the team and company’s interest at heart.
Here are 4 questions that I ask my mentees and team members to bring their best authentic selves every day and in every moment at work and life. There are no right or wrong answers. A diverse perspective can open doors to conversations and spark new ideas with creative brainstorming.
This is our opportunity to create an environment where you as the leader is fostering a safe space for folks to share their viewpoints and know they belong.
What do you enjoy the most in work/life?
What do you dislike the most in work/life?
Which environment do you thrive?
Which environment hurts your creativity and growth?
I aspire to be Fearless and an authentic leader who cares about my team and will always be there.
Authentic leadership, to me, means being your own true self. We are all human and need to respect and care for each other at all times.
Join us on PMM Talks to uncover the gems in building a successful PMM team with a panel discussion with product marketing leaders who are making a difference.
Be a fearless leader!