Product Marketing | TED Talks to watch (3/3)
and learn from the change makers in the world
Whether you are in product marketing or not, these TED talks will inspire you to be a changemaker, to challenge the status quo and ask why in every step of your career.
Sharing the next 4 TED Talk videos (9-12) as promised in the previous two posts (1/3 and 2/3) which covers TED Talks 1-4, 5-8.
1. Introduction
Simon Sinek: Start with why - How great leaders inspire action | TEDx
2. Research
Sheena Iyengar: The art of choosing | TEDx
3. Pricing
Casey Brown: Know your worth | TEDx
4. OKRs
John Doerr: Why the secret to success is setting the right goals | TEDx
5. Personas
Chimamanda Adichie | The Danger of a single story
6. Positioning
Andrew Stanton | The clues to a great story
7. Essay
Celeste Headlee | 10 ways to have a better conversation8. GTM
Ray Dalio | How to build a company where the best ideas win
9. Communication
clip 1 0:00 - 01:53 || clip 2 19:59 - 20:30
So I want to start by offering you a free no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. But before I give it away, I want to ask you to right now do a little audit of your body and what you're doing with your body. … So I want you to pay attention to what you're doing right now. We're going to come back to that in a few minutes, and I'm hoping that if you learn to tweak this a little bit, it could significantly change the way your life unfolds.
01:33
… when we think about nonverbal behavior, or body language, we think about communication. When we think about communication, we think about interactions. So what is your body language communicating to me? What's mine communicating to you?
19:59
So I want to ask you first, both to try power posing, and also I want to ask you to share the science, because this is simple.
10. Sales Enablement
clip 1 00:00 - 1:56 | clip 2 6:00 - 7:15 | clip 3 8:46 - 11:38
01:01
… Originals are nonconformists, people who not only have new ideas but take action to champion them. They are people who stand out and speak up. Originals drive creativity and change in the world. They're the people you want to bet on. And they look nothing like I expected.
6:00 As Aaron Sorkin put it, "You call it procrastinating. I call it thinking." And along the way I discovered that a lot of great originals in history were procrastinators.
By delaying the task of finalizing the speech until the very last minute, he left himself open to the widest range of possible ideas. And because the text wasn't set in stone, he had freedom to improvise.
07:08
Procrastinating is a vice when it comes to productivity, but it can be a virtue for creativity. What you see with a lot of great originals is that they are quick to start but they're slow to finish.
09:08
Now, in my research, I discovered there are two different kinds of doubt. There's self-doubt and idea doubt. Self-doubt is paralyzing. It leads you to freeze. But idea doubt is energizing. It motivates you to test, to experiment, to refine, just like MLK did.
10:46
… it's about being the kind of person who takes the initiative to doubt the default and look for a better option. And if you do that well, you will open yourself up to the opposite of déjà vu. There's a name for it. It's called vuja de.
11:04
Vuja de is when you look at something you've seen many times before and all of a sudden see it with fresh eyes.
13:08
If you look across fields, the greatest originals are the ones who fail the most, because they're the ones who try the most.
11. Onboarding
Angela Lee Duckworth| Grit: The power of passion and perseverance
clip 2:49 - 5:17
02:49
Grit is passion and perseverance for very long-term goals. Grit is having stamina. Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality. Grit is living life like it's a marathon, not a sprint.
04:40
… the best idea I've heard about building grit is "growth mindset." This is an idea developed at Stanford University by Carol Dweck, and it is the belief that the ability to learn is not fixed, that it can change with your effort. Dr. Dweck has shown that when kids read and learn about the brain and how it changes and grows in response to challenge, they're much more likely to persevere when they fail, because they don't believe that failure is a permanent condition.
12. Analysis
clip (3:59 - 8:10)
04:40
And positive psychology posits that if we study what is merely average, we will remain merely average. … Why are some of you high above the curve in terms of intellectual, athletic, musical ability, creativity, energy levels, resiliency in the face of challenge, sense of humor? … we can glean information, not just how to move people up to the average, but move the entire average up in our companies and schools worldwide.
06:02
We're finding it's not necessarily the reality that shapes us, but the lens through which your brain views the world that shapes your reality. And if we can change the lens, not only can we change your happiness, we can change every single educational and business outcome at the same time.
07:07
… they say, "Why do you waste your time studying happiness at Harvard? What does a Harvard student possibly have to be unhappy about?"
07:31
Embedded within that question is the key to understanding the science of happiness. Because what that question assumes is that our external world is predictive of our happiness levels, when in reality, if I know everything about your external world, I can only predict 10% of your long-term happiness.
90 percent of your long-term happiness is predicted not by the external world, but by the way your brain processes the world. And if we change it, if we change our formula for happiness and success, we can change the way that we can then affect reality.
What we found is that only 25% of job successes are predicted by IQ, 75 percent of job successes are predicted by your optimism levels, your social support and your ability to see stress as a challenge instead of as a threat.
and how I can leave at 12 videos, when my lucky number 13 is next.
So, here is a bonus TED Talk for y’all :)
13. Trust
Frances Frei | How to build (and rebuild) trust
"If we can learn to trust one another more, we can have unprecedented human progress," Frei says.
Trust is the foundation for everything we do.
00:01
… how to build and rebuild trust, because it's my belief that trust is the foundation for everything we do, and that if we can learn to trust one another more, we can have unprecedented human progress.
02:57
Now, trust, if we're going to rebuild it,we have to understand its component parts. There's three things about trust.
If you sense that I am being authentic, you are much more likely to trust me.
If you sense that I have real rigor in my logic, you are far more likely to trust me.
And if you believe that my empathy is directed towards you, you are far more likely to trust me.
When all three of these things are working, we have great trust. But if any one of these three gets shaky, if any one of these three wobbles, trust is threatened.
11:11
… advice: Wear whatever makes you feel fabulous. Pay less attention to what you think people want to hear from you and far more attention to what your authentic, awesome self needs to say.
And to the leaders in the room, it is your obligation to set the conditions that not only make it safe for us to be authentic but make it welcome,make it celebrated, cherish it for exactly what it is, which is the key for us achieving greater excellence than we have ever known is possible.
Cheers to finding our happy place within our work environments
and communities, where we thrive and not only survive!