Product Marketing | TED Talks to watch (1/3)
and learn from the change makers in the world
Whether you are in product marketing or not, these TED talks will inspire you to be a changemaker, to challenge the status quo and ask why in every step of your career.
As a Product Marketing instructor and guide for my students, I share these TED talks with love. They make me think and ask why and I love sharing a few minute clips in our quarterly PMA Scholar program - one for each live mentor session (12 weeks).
1. Welcome
Start with why: How great leaders inspire action | Simon Sinek | TEDx
0:21 - 5:08 The golden circle - why how what
0:21 We assume, even, we know why we do what we do. … It's probably the world's simplest idea.
2:12 I call it the golden circle. Why? How? What?
This little idea explains why some organizations and some leaders are able to inspire where others aren't.
Examples - Apple, Martin Luther King, Wright Brothers
4:11 Apple - "Everything we do, we believe in challenging the status quo. We believe in thinking differently.
5:37 People don't buy what you do, they buy why you do it.
The goal is not to do business with everybody who needs what you have.
The goal is to do business with people who believe what you believe.
2. Research
0:00 - 8:03 - How we choose study
How we make choices and how we feel about the choices we make - uncovers some surprising attitudes about our decisions.
(17:06) The American dream depends on limitless choice. This promises: freedom, happiness, success. "You can have anything, everything."
0:00 - 4:18 Business decisions + jam selection experiment
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up.
3. Pricing
(0:00 - 4:14) How can we assess our true potential?
2:15 Evaluate my pricing, my value, by asking key value questions. What are my clients' needs and how do I meet them? What problems do I solve for clients? What value do I add?
05:14 it's so important to find your own voice, a voice that's authentic and true to you.
07:05 Being properly valued is so important.
4. OKRs
John Doerr: Why the secret to success is setting the right goals
(2:02) Objectives and Key Results, or OKRs, are a simple goal-setting system and they work for organizations, they work for teams, they even work for individuals. The objectives are what you want to have accomplished. The key results are how I'm going to get that done. Objectives. Key results. What and how.
(08:09) In 2008, a Googler, Sundar Pichai, took on an objective which was to build the best browser. He was very thoughtful about his key results. How do you measure the best browser? It could be ad clicks or engagement.No. He said: numbers of users, because users are going to decide if Chrome is a great browser or not.
(9:32) OKRs are transparent vessels that are made from the whats and hows of our ambitions. What really matters is the why that we pour into those vessels. That's why we do our work.
And here are the next 4 video links and snippets in Part 2/3
5. Personas
Chimamanda Adichie | The Danger of a single story
6. Positioning
Andrew Stanton | The clues to a great story
7. Essay
Celeste Headlee | 10 ways to have a better conversation
8. GTM
Ray Dalio | How to build a company where the best ideas win
and sharing the next 4 in Part 3/3
9. Communication
Amy Cuddy | Your body language may shape who you are
10. Sales Enablement
Adam Grant | The surprising habits of original thinkers
11. Onboarding
Angela Lee Duckworth| Grit: The power of passion and perseverance
12. Analytics
Shawn Achor | The happy secret to better work