Stakeholder and Leadership Alignment

Are we all rowing in the right direction across product, marketing and sales?

This topic is near and dear to me as I learnt a lot about what matters and how to stay true to my core values while navigating the stakeholder alignment.

We're going to talk about internal stakeholders and senior leadership alignment.

Here is a video that I presented at the PMA Product Marketing Misunderstood event.

As a product marketer we love wearing multiple hats and roles. And I always empower my team to think of what's that one role in product marketing that you actually love and that you would love to do every day. And when you find that role, keep refining your craft. For me it was messaging and positioning as I loved storytelling and connecting the human element for products and companies whether it's a fortune 500 or a startup.

Product marketing success depends on our internal stakeholders and senior leadership and how they value product marketing. So in this article, I'll be sharing my lessons learned over the past five years and how to bring together product, marketing, sales and leadership alignment together with shared OKRs (objectives and key results).

Let's dive in …