Go to Market - GTM and product launch orchestra
A product launch into the new and unknown
When we are working towards our next launch, whether we are launching a new product or packaging existing products and services into a new market, GTM aka go to market can help give us the focus and alignment across our stakeholders.
Let's start with the fundamentals.
Who are we targeting and why now?
Are we catching up with the market or creating a new wave?
What is our unique differentiator that will help us stand out in the market?
Each step in the product launch is crucial to make sure we're all rowing in the same direction.
Let's break down the launch phases and the timeline. This is our 10 steps to a launch.
Pre launch → Launch → Post launch
Each of the steps move us together towards success.
First, create the fundamental OKRs with your team.
What type of a launch is this and what are our goals?
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